What makes our Sport Cooling Towel Quick Dry different from other products in the market is the fabric technology that it uses. This towel is very useful for athletes, people who exercise, and even adventurers because it can provide instant cooling relief. Thanks to its quick-dry feature, the towel can be used multiple times without moisture encumbrance. From a sociocultural perspective, the problem statement is that in regard to the athletic desires for people from different cultures, the product under analysis can serve a wide variety of customers all over the world.